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We worked with Alzheimer BC on their latest fundraising campaign to help them create short videos showcasing stories of courage and hope and the relationships between those living with dementia and their caregivers.
Working with real people affected by dementia and their caregivers on set was a very special opportunity for our team and one we will never forget. To ensure that everyone felt supported, we took extra care in providing a clean set, simple direction, and an efficient shooting style.
Telling the stories for this project was unique because each video is about a moment, and that moment had to be distinct, memorable and last as long as possible. To do this, we produced a slow-motion effect, creating anticipation for the viewer, prolonging the moment and holding the viewer’s attention longer than average. By doing this, we captured the story’s true essence while ensuring the video was informative and precise. It took a lot of editing and the critical eye of our incredible video producer, JL, and we are thrilled with the result and how well the moment is captured and told in each video.
The finished package used six final videos, all eight seconds or under. The result was moving portraitures, combining video and still shoots to help emulate the stories and showcase the beautiful relationships between the subject and their caregivers.
We love working with Alzheimer BC and look forward to future projects and helping to tell the stories that matter. To learn more about how you can support those affected by dementia and their caregivers, visit https://alzheimer.ca/bc/en.
